Getty Images, Inc., the leading creator and distributor of visual content and other media, today announced it has signed a four-year agreement with Sky News to licence and distribute its award-winning editorial footage. Covering the world’s top news, sport and entertainment events, footage from Sky News will now be available to Getty Images’ customers around the world from 24 hours after it was first aired.
Getty Images will also be licensing selections from Sky News’ vast archival footage collection, which spans the last 21 years and includes powerful footage of historical events, including the fall of the Berlin Wall, the Asian tsunami, Gulf and Iraq Wars, 9/11 and the London Terror Attacks. The collection is available online at www.gettyimages.com/skynews.
“Sky News is internationally known and recognised for its award-winning coverage and we are delighted to partner with them and make this rich content available to customers,” commented Lee Martin, SVP Sales EMEA & Asia Pacific for Getty Images. “The launch of this collection advances Getty Images’ offering of timely editorial footage coverage, whilst continuing to expand and bolster our substantial archival footage collection.”
Nathan Conduit, Commercial Director Sky News, said, “Sky News is happy to entrust the distribution of its unrivalled breaking news footage to Getty Images via its global sales force and e-commerce enabled website, reaching advertising, corporate and media customers in multiple languages, across more than 100 countries.”
Over the past 21 years, Sky News has reported on major events from around the world through its 24-hour news coverage, including the recent General Election in the UK. In addition to major world events and news, the Sky News collection also contains footage covering significant contemporary global interests such as politics, healthcare, finance and industry.
Getty Images currently has more than 500,000 clips in over 50 unique collections available online, across both Creative and Editorial footage and also has an extensive archival footage collection that is available to customers through deep-file research. The entire Getty Images footage collection, both online and offline, totals approximately 50,000 hours and the Sky News will add thousands more hours to this. All Sky News footage aired from 6th May 2010 onwards, including the UK General Election, is now also available in HD format.
About Getty Images
Getty Images is a leading creator and distributor of still imagery, footage and multimedia products, as well as a recognized provider of other forms of premium digital content, including music. Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites. Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life.
About Sky News
Since its launch in 1989, Sky News has established itself as a formidable and innovative force in the world of news broadcasting. It now provides news to around 145 million people in 36 countries in Europe alone, with distribution across Africa, the Middle East and Australasia. Sky News HD has now launched in the UK with even sharper pictures and graphics bringing viewers major breaking news stories from around the world.
Valued by viewers for its fairness, balance and journalistic objectivity, the award-winning channel has also earned a reputation for the speed of its 24-hour coverage and flexibility in reporting live news – first.
Sky News is a multi-platform operation. Its website www.skynews.com is used by up to 9.5 million users each month and is the most-visited commercial news website in the UK; Sky News is the sole supplier to all commercial stations in the UK – reaching around 31 million listeners in total. It is also available on mobile phones, on desktops, on 17 mainline UK rail platforms, on Virgin Atlantic flights and the Heathrow Express.
In February 2010 Sky News won the prestigious RTS News Channel of the Year award for a record seventh time. Sky News won a Golden Nymph at the 2009 Monte Carlo Television Festival for Best 24 Hour News Programme for its coverage of the Mumbai terror attacks. Sky News was also named Best News Service at the Broadcast Digital Awards 2009 and Skynews.com won the Association of Online Publishers award for website of the year, 2008.