“We selected SiteSpect because it was the only multivariate testing solution that enabled us to easily test and optimize every aspect of our site,” said Jay Boehm, vice president of technology, iStockphoto. “Because of its non-intrusive approach, we can test anything with SiteSpect – multimedia, site navigation, conversion funnel, usability, search, and display – without the hassle of page tagging, and without having to get IT involved.”
The increased use of dynamic content and interactive web applications multiplies the number of “moving parts” on a website and enhances the value of testing. In order to avoid missing potentially significant opportunities for optimization, it is important to be able to test all types and locations of content. Since SiteSpect doesn’t require any site modifications in order to build campaigns and test dynamic content, marketers aren’t limited to testing only certain elements of their sites.
SiteSpect can test content variations on pages that are formatted using virtually any mark up language (e.g. HTML,WML, XML), stylesheets (CSS), or scripting languages (e.g. JavaScript). Within those pages, SiteSpect can test variations of virtually any type of content, whether it is static and/or dynamic, including audio and video files as well as Ajax and Flash-based applications – all without page tagging, JavaScript, or site content changes.
SiteSpect's unique patent-pending technology allows the world's most successful online businesses to create A/B and multivariate test campaigns and optimize conversions. This approach eliminates the need for ongoing IT or web design involvement before, during, and after running tests — allowing clients like iStockphoto to focus on achieving their website optimization goals.
“What’s exciting about iStockphoto’s use of SiteSpect is that the company can test and optimize everything on its site,” said Eric J. Hansen, founder and CEO of SiteSpect. “For example, not just different copy and language, but how that content is displayed visually, how visitors search for and interact with iStockphoto’s products — all of which contribute directly to the growth of iStock’s business and its community of artists and designers.”
Hansen also noted that iStockphoto is utilizing SiteSpect’s best practices to jumpstart its testing program. In addition to implementing the recommendations provided in the recently released whitepaper by Eric T. Peterson on Successful Web Site Testing Practices, iStockphoto is working with SiteSpect’s Professional Services group to design, develop, and analyze the results of testing and targeting campaigns.
About iStock
iStockphoto offers easy, affordable inspiration with millions of safe, royalty-free photos, illustrations, video, audio and Flash® files. Using the most accurate search in the business, customers download a file at least every second from a collection of more than five million files for business, marketing and personal projects. iStockphoto started in 2000, pioneering the micropayment photography business model, and has become one of the most successful and profitable user-generated content sites in the world. iStockphoto pays out approximately $1.5 million weekly in artist royalties. iStockphoto is headquartered in Calgary, Alberta, Canada, and is a wholly-owned subsidiary of Getty Images.
About SiteSpect, Inc.
SiteSpect provides the industry's only non-intrusive multivariate testing and behavioral targeting solution, enabling web marketers to optimize their websites across any browser, including any mobile device. With SiteSpect, marketers enjoy unsurpassed speed and flexibility for optimizing all aspects of their site, without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by some of the world's leading online businesses, including Wal-Mart, Staples, Mozilla, Newegg, JCPenney, MTV, Cabela's, Overstock.com, VEGAS.com, iStockphoto, and Unitrin Insurance. For more information, visit www.SiteSpect.com or call 617-859-1900.
No comments:
Post a Comment