Thursday, August 12, 2010

iStockphoto WordPress Plugin Makes it Easy for Bloggers to Get the Big Picture and Add Greater Impact to their Posts

The Microstock Photo Plugin lets users browse, buy and insert iStock images directly into blog posts or website pages without leaving WordPress

 CALGARY, Alberta, Aug. 11, 2010 — When it comes to creating compelling blogs or websites, great images are mandatory. Today, thanks to a new plugin by GuteWolke, WordPress users can select, purchase and add iStockphoto images directly into posts or web pages without exiting the platform. The application pulls the tags from the actual blog post into iStock’s powerful search engine, which it uses to suggest appropriate images. The entire transaction can be completed in a matter of seconds.

The plugin was co-developed by Lee Torrens and Amos Struck and is available at Images purchased via the application enjoy the same affordable pricing and licensing as those purchased directly from the iStockphoto site and may be used and repurposed in the same way.

“The sheer number of professional bloggers using WordPress makes them an ideal partner for iStockphoto,” said Danny Martin, director of business development for iStockphoto. “This plugin gives bloggers around the world instant access to the highest quality collection of royalty-free stock images. We think that’s pretty great and expect bloggers will feel the same way.”

With a huge selection of low-cost, high-quality images, iStockphoto is extremely popular with professional bloggers. These bloggers also appreciate the peace-of-mind they get in knowing that all images are safe to use and copyright or other intellectual property issues will never be a concern. In addition, bloggers who use iStockphoto on their blog or website are eligible to become part of the iStockphoto referral program, which provides them with an additional source of revenue.

The Microstock Photo Plugin is compatible with WordPress version 3.0. Users of older versions of the Plugin will need to upgrade in order for the iStock component to appear.

About Lee Torrens
Lee Torrens is the author of Microstock Diaries ( where he blogs about his experiences as a microstock photographer and reports on the microstock market. Beyond blogging, he's also an active participant in industry events, including program design and hosting conferences, frequently speaking, and consulting to stock photo agencies and service providers.

About Amos Struck
Amos Struck runs Stock Photo Press (, the leading online-publisher of microstock news and stock photography magazines in English, German and Italian. He works across the stock photo industry providing tools and information such as the GuteWolke Project which created the Microstock Photo Plugin.

About GuteWolke
GuteWolke is a joint project of Lee Torrens and Amos Struck, creating innovative projects in the microstock photo industry. GuteWolke, German for good cloud, embodies what we intend to create: Fast, simple, and always-in-the-cloud microstock tools.

About iStockphoto
iStockphoto offers easy, affordable inspiration with millions of vetted, royalty-free photos, illustrations, video, audio and Flash® files. Using the most advanced search in the business, customers download a file every second from a collection of more than seven million files for business, marketing and personal projects. iStockphoto started in 2000, pioneering the micropayment photography business model, and has become one of the most successful and profitable user-generated content sites in the world. iStockphoto pays out more than $1.7 million weekly in artist royalties. iStockphoto is headquartered in Calgary, Alberta, Canada, and is a wholly-owned

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