Tuesday, November 30, 2010

Change is Coming to Cutcaster

For the last 9 months, Cutcaster's team, armed with their users feedback, has been quietly planning, re-designing and writing code for the new and improved version of Cutcaster. (This is when you can picture their team huddled around the drawing board, burning the midnight oil and planning out the re-design).

The new site, which is still being tested, should launch by the first of next year. It will drastically improve the sites design, usability, search engine optimization, page load speed, sales conversions and overall visual appeal. The first version of Cutcaster allowed them to see how people used the site. What people liked. What confused people. What didn’t work. Some of it made them proud and some of it was frustrating. From the start, Cutcaster always asked for their users feedback and now you will see how the feedback shaped the redesign.

Why the change?
This was long overdue and has been carefully planned out. The Cutcaster site had become slow during high traffic times of the day, the database and code could have been written better and the color scheme, while different, was a distraction from the main ojective visitors had which was buying images.

Cutcaster want to be proud of the product they provide and the time had come to rebuild and re-invent.

What to expect?
The design of Cutcaster will be more elegant, provide better consistancy, be simpler to use and focus entirely on thier contributor's content. From the start, they knew they needed three things to be working for them.

First, Speed. Search had to be lightning quick and return the most relevant results or buyers would go elsewhere. The reorganization of their database and code will ensure that the search engine will return results immediately, cluster similar images and start to rank them.

Second, Quality. Cutcaster has some of the best quality available in any picture library online. They have a creative director and image review team that carefully checks all uploaded files and over the last year has removed over 300,000 files from their library that were dated, showed unlikely situations or felt "stockish." Now they are getting closer to 600,000 fully reviewed files of just the best of the best.

Third, Price. Cutcaster has the best pricing in the industry. Contributors set their prices and buyers can pay what they want. Our market-priced images tend to range in price from $1 up to $20 for a high resolution file. Buyers are sure to find a great deal everytime they search Cutcaster.

Over the next month, Cutcaster will continue to update you on the process and ask some of you to beta test the improved site to work out the kinks. 2011 is going to be a exciting year with the new changes and they are proud to be able to put out a product that shows all the hard work that was done in the background.

If you haven't already, please join Cutcaster at Facebook, Twitter and MySpace

No comments:

Post a Comment