New York, NY – January 11, 2011 – Getty Images, Inc., a leading creator and distributor of digital content, from still imagery to footage, graphics, music and more, today unveils the new Photos.com. Developed for value-conscious small business owners, marketers, graphic designers, web designers and other creative professionals, Photos.com offers millions of quality images, a variety of purchase options and prices that are among the most competitive in the industry.
The completely new Photos.com provides customers with an easy way to license stock photos and illustrations for all of their creative needs and budgets. Single images are priced as reasonably as $1.99 and image packs in quantities of 5, 10, 25 or 50 are priced from less than $1 per image. Subscriptions start as low as $19 per week (or $0.19 an image) for 100 downloads per week and can be purchased in 3, 6 or 12 month packages. These subscriptions are ideal for customers who need images on an ongoing basis and at an affordable price. Following the launch, Photos.com plans to feature new exclusive content weekly, offering customers freshly updated material to meet their ever-changing needs.
In conjunction with the launch of the new Photos.com, Getty Images conducted a global survey of more than 7,500 new and established image users, to gain a better understanding of their current needs and address usage patterns, budgets, purchasing habits and roles. Key findings from the survey show that small businesses demonstrate a greater need for more images at a lower price:
· Demand for reasonably-priced digital content is growing due to the increased need (26%) for more images and more Web site or new product development (25%);
· The majority of image buyers surveyed (64%) are in small businesses under 100 employees;
· Image buyers often have immediate needs for digital content. Almost half (43%) of those surveyed download images on a daily, few times per week, or weekly basis.
“Recognizing that some of today’s customers have limited budgets to bring their creative projects to life, Photos.com is a convenient way to access and license affordable imagery in an instant,” says Nick Evans-Lombe, Chief Operating Officer of Getty Images. “Photos.com offers 2.5 million images from a wide range of excellent photographers at substantial savings, enabling small businesses to enhance how they market themselves to their customers.”
To support the new Photos.com enhancements, Getty Images has developed a social media campaign designed to assist small business owners wishing to learn more about the use of imagery, in order to communicate their business point-of-view more effectively. On the official Photos.com Facebook page www.facebook.com/Photosdotcom, a series of contests will offer small U.S. businesses the chance to win a makeover of their website, landing page, brochure or other marketing elements. To enter the contest series, U.S. business owners are encouraged to become a fan of Photos.com on Facebook. Featured content will also include case studies, a rolling feed of relevant news, informative links and a forum where users can discuss related topics.
About Getty Images
Getty Images is a leading creator and distributor of still imagery, footage and multimedia products, as well as a recognized provider of other forms of premium digital content, including music. Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites. Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life.