CALGARY, Alberta: May 12, 2011 — iStockphoto today announced that it has expanded its Vetta collection to include video and Illustrations. Vetta is a collection of best-in-class iStock content that has been editor-selected for exquisite quality, art direction, creativity, originality and style.
The Vetta collection was created for creative professionals who demand the finest iStock has to offer and are looking for a more sophisticated take on stock. As is the case with Vetta photos, acceptance criteria for video and illustrations will remain extremely strict.
“It comes as no surprise that the work of our best and most creative artists has become so popular with our customers. We’ve seen Vetta content used in some truly mind-blowing campaigns and projects,” said Kelly Thompson, COO of iStockphoto. “With the addition of video and illustrations, the options they have become virtually limitless.”
Vetta Collection Details
Vetta — Italian for “peak” — is the answer for creative professionals looking for exceptional imagery and video. Vetta files are submitted by exclusive iStock contributors to a seasoned group of editors and each is carefully reviewed for its art direction, well-executed concept and uniqueness.
Pricing for Vetta Video and Illustration files are as follows:
Big Web - 55 credits
NTSC - 90 credits
HD 720 - 120 credits
HD 1080 - 150 credits
Detailed – 40 credits
Complex – 50 credits
Elaborate – 60 credits
For more information visit http://www.istockphoto.com/vetta.php or simply perform a search on the site and Vetta images will appear indicated by a gold camera icon.
iStockphoto offers easy, affordable inspiration with millions of vetted, royalty-free photos, illustrations, video, audio and Flash® files. Using the most advanced search in the business, customers download a file every second from a collection of more than eight million files for business, marketing and personal projects. iStockphoto started in 2000, pioneering the micropayment photography business model, and has become one of the most successful and profitable user-generated content sites in the world. iStockphoto pays out more than $1.7 million weekly in artist royalties. iStockphoto is headquartered in Calgary, Alberta, Canada, and is a wholly-owned subsidiary of Getty Images.