Wednesday, December 14, 2011

Getty Images Announces Partnership With Zazzle

Zazzle to Feature Getty Images’ Premium Branded Photographic Collections from a Diverse Range of Content Partners 

NEW YORK – Getty Images, Inc., a leading creator and distributor of digital media, today announced a global agreement with Zazzle, the world's leading platform for quality custom products, which merges rich content and digital-to-print service.  The partnership provides Zazzle with real-time access to Getty Images’ premium branded imagery collections through the Getty Images’ API, from LIFE to the Major League Lacrosse (MLL) for the creation of print-on-demand (POD) products.  
 
Getty Images is a recognized leader in photographic excellence and the accredited photo supplier to more than 50 international sports leagues and governing bodies housing the most prolific sports collection including Major League Lacrosse (MLL), Major League Soccer (MLS) and Association of Surfing Professionals (ASP) among others.  For the first time, up-to-the-minute imagery of iconic sports moments from Getty Images’ roster of Sports League content partners will be available for custom publishing.
 
“Getty Images is delighted to announce our partnership with Zazzle, which enables our content partners to reach a whole new audience through Zazzle’s extensive network,” said Peter Orlowsky, Vice President of Business Development for Getty Images.  “With a growing need for compelling editorial and creative imagery in custom publishing, Getty Images’ foray into the print-on-demand marketplace unites our exclusive content partners with Zazzle’s vast array of user-driven merchandise options and distribution channels to make unforgettable moments available in real time for high-volume consumption.”
 
Getty Images unrivalled sports collection includes over 2,500 commercial sport clients across four continents and partnerships with the world’s most prestigious sports leagues including Major League Lacrosse (MLL), Major League Baseball (MLB), Ladies Professional Golf Association (LPGA) and Professional Golf Association (PGA). Getty Images offers 30 years of experience, knowledge and understanding of the creation, monetization and distribution of commercial sports imagery.
 
"In partnership with Getty, consumers can now access the richest photo inventory from the most important sporting events, scenic landscapes, and iconic moments in our history.  Consumers are able to customize Getty images and select amongst millions of framing, sizing, and print material options," said Melanie Sherk, Vice President of Business Affairs for Zazzle. “Together, we are creating a deep library of rich imagery, and enabling our users to easily search, customize, and print photos with the world’s most advanced customization tools.”
 
The Getty Images full collection on Zazzle and special collection store landing pages can be accessed through www.zazzle.com/prophoto.
 
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 About Zazzle
Zazzle is the world's leading platform for quality custom products. Zazzle's proprietary technology enables individuals, professional artists, and major brands, including Disney and Hallmark, to create and offer billions of unique products for customers worldwide. Zazzle's rapidly expanding product base covers every topic imaginable and includes t-shirts, business cards, invitations, in addition to a variety of custom gifts. Upon creation, products are instantly and accurately visualized on the site and offered in the Zazzle marketplace. When ordered, each product is made on-demand, typically within 24 hours. Launched in 2005 and based in Redwood City, California, Zazzle's vision is to redefine commerce, powered by the world's imagination.
 
About Getty Images
Getty Images is one of the world's leading creators and distributors of still imagery, footage and multimedia products, as well as a recognized provider of other forms of premium digital content, including music. Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover purchase and manage images and other digital content. Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world's most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites. Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life.

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