Wednesday, January 11, 2012

MostPhotos 2011 - 2012

Today I received a letter from MostPhotos CEO Arian Bahrami that recaps 2011 and gives an overview of what is to come in 2012:

It’s been a great start to the New Year. Our image library just passed the ambitious milestone of two million photos, and I want to thank all our contributors for that.

2011 was the year when we started our first marketing campaign, kicking off with the Swedish market. The reception has been great, and our customers are even happier than we could ever have anticipated.

This past year, as we entered the market, we decided to put a lot of effort into creating functionalities that would benefit our users. Among other things, we improved the online shopping
experience with international invoice support, and introduced more attractive bundle options such as the ‘monthly’ and ‘download’ packages. In addition, we now have organisation support and collections, and we also have the request feature that was created during the year.

Alongside all this, development during 2011 has revolved primarily around internationalisation, with localisation into different languages, multilingual search, and support for different currencies.

Last but definitely not least, we’ve been busy building a brand new, powerful search engine with some unique filtering options. The release date has not yet been confirmed, but we expect to launch our new search engine sometime this Spring.

2012 will be the year when we take on the remaining Scandinavian markets in order to boost our sales. The focus will still be on selling our monthly bundles, as that’s where the huge majority of the sales are coming from. As last year we pushed mainly to improve the experience for photo buyers, so 2012 will be the year when we really improve the experience for our contributors, with new, interesting and useful features.

To summarise, Mostphotos has a plan: to become the biggest by doing stuff differently. With that in mind, I want to leave you with a quote from Gandhi:
“First they ignore you, then they laugh at you, then they fight you, then you win.”

I wish you all the very best for 2012.

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