“Everyone’s proud of the recent milestone,” says John Griffin, CEO of Cutcaster. “We weren’t the first or the fastest to a million but from the start we stressed quality over quantity and that guided our image growth strategy. Cutcaster is about providing world-class images through innovative solutions to meet our customers image needs and that will remain our top priority.”
The one-millionth image was submitted by Serbian photographer, iMarin, of a woman singing into a retro microphone. “I have been selling stock since 2006 and uploaded my photos to Cutcaster because of their high commission rates for sellers and their low $25 payout request for getting my earnings,” iMarin explained.
With a global customer base spanning many different industries including publishing, advertising, web design, blogging and product design, it’s crucial that Cutcaster provides images suited to a wide variety of applications. Image buyers have nearly limitless creative options when using Cutcaster images, which are provided under a royalty-free license with the option to purchase additional extended rights.
“Due to the smaller budgets, we are seeing an increased demand for affordable, premium royalty-free images,” Griffin noted. “As a result, Cutcaster is directly addressing the changing needs of the marketplace by providing an expansive selection of high-quality stock images via an affordable, user-friendly licensing model.”
The company attributes its growth to its innovative business model, which harnesses the power of talented photographers and illustrators worldwide, who regularly upload their work to the companies website. Over the last 6 months, Cutcaster’s library has been adding 20,000 new images per week or nearly two images every minute. Cutcaster’s expert review team screens every image for quality and compliance, enforcing some of the strictest standards in the imagery business. “Two out of every three images submitted by approved artists are now accepted at Cutcaster,” Cora Reed, the companies creative director noted.
“The photos I find at Cutcaster feel authentic and work perfectly within my layouts and budget,” says Mike Armenta of Taylor Stitch in San Francisco, who uses Cutcaster’s affordable images to make the newsletters he creates more appealing. “The website is simple to use, has fast search and great customer service.”
Earlier this year, the company introduced the commercially available search engine, SpiralSearch that was custom built using a unique controlled vocabulary and faceted search. SpiralSearch is just one of the many features of “Spiral” which is their custom framework used to build Cutcaster. Today, customers can find great stock images faster, more easily and with precision using the Spiral framework.
About Cutcaster
Cutcaster was founded in 2007 and has grown into one of the internet’s largest pay-as-you-go and credit-based stock image agencies. The company crowdsources the talent of more than 30,000 digital photographers and illustrators from around the globe who collect earnings each time a customer downloads their images.
No comments:
Post a Comment