Customer
Survey Reveals E-cards Have Become a More Acceptable and Often Preferred
Alternative to Traditional Cards (but Might Still Land You in the Dog House on
Valentine’s Day)
CALGARY,
Alberta: Feb. 7, 2011 — iStockphoto
today announced a new app that lets anyone create fast, fun and free e-cards
for use on Facebook. The company also announced the results of an in-depth
consumer study that revealed more people are turning to e-cards now
instead of traditional cards.
The
iStock e-card App can be accessed via any existing iStockphoto Facebook page
or http://apps.facebook.com/istockecard/. In
a matter of seconds, a user can create, customize and personalize a card that
can be posted to a friend’s wall or sent privately via Facebook message. With
over 50 free images, illustrations and videos representing major holidays,
celebrations and milestones, iStock’s e-card app makes it easy to customize an
electronic greeting for virtually any occasion.
“One
of the greatest things about Facebook is that it lets you stay in touch with a
wide range of people simultaneously,” said Rebecca Rockafellar, general manager
of iStockphoto. “If you’re one of the more than 800 million people who frequent
Facebook, chances are on any given day at least one of your friends is
celebrating something special. The iStock e-card app makes it easy to mark the
occasion with something more meaningful than a simple comment or wall post.”
iStock
also announced the results of a survey it recently conducted on Facebook, which
revealed the following:
- Environmentally conscious women are OK with e-cards over paper cards (even on Valentine’s Day)*
- Most women prefer Valentine’s Day gifts to e-cards *
- Most men find Valentine’s Day e-cards a fine substitute for paper cards, but say a naughty outfit can negate the need for either (shocker)
- For recipients aged 50-years and up, a handwritten card is more meaningful than an e-card in most cases*
* According
to a panel of iStock relationship advisors, an e-card on Facebook is rarely an
acceptable substitute for a traditional card when it comes to mothers or anyone
over the age of 60. They also caution that the inappropriate use of an e-card
with a sensitive spouse or significant other – particularly for birthdays,
anniversaries or Valentine’s Day - can result in spending the night alone on
the couch. In cases where a physical card is necessary, advisors recommend
creating something unique using images procured from the iStockphoto website.
The
iStock e-card App is available immediately. International versions of the
Facebook app have been created in German, Italian,French, Japanese, Brazilian Portuguese and English.
The application is free and available to anyone with a Facebook profile.
About iStockphoto
iStockphoto offers easy,
affordable inspiration with millions of vetted, royalty-free photos,
illustrations, video, audio and Flash®files. Using the most advanced
search in the business, customers download a file every second from a
collection of more than ten million files for business, marketing and personal
projects. iStockphoto started in 2000, pioneering the micropayment photography
business model, and has become one of the most successful and profitable
user-generated content sites in the world. iStockphoto is headquartered in
Calgary, Alberta, Canada, and is a wholly-owned subsidiary of Getty Images.
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