Wednesday, April 18, 2012

Video Becomes Alamy's New Star

Alamy aims to break the mold with video the way it did with stills

18th April 2012 - International stock imagery company Alamy has today announced its move in to the stock video market. Coming 12 years after Alamy’s game changing entry into the photo stock world, the company aims to bring the same radical shake up to the provision of moving images.

With over 100,000 video clips from the most respected stock video agencies and videographers from across the world,  Alamy’s offering is wide and deep and will meet a range of needs from high-end, full production advertisements, interactive education resources and those of online publishers. The company aims to expand its collection rapidly over the next 12 months and develop an encyclopaedic collection of video the way it has with stills.

Alamy also intends to bring its simplicity and straightforward approach to video. Through a simple one price structure, SP (Simple Pricing) a hybrid of the best features of RM and RF (Rights Managed and Royalty Free) licensing, and its easy to buy on-line process the company intends to take the complexity out of buying video.

Commenting on the move, Alan Capel, Head of Content at Alamy said, ‘Our initial collection is hand-picked and we are launching with an amazing portfolio from high quality suppliers, such as, Wavebreak, Corbis, Blend, Image Source, Specialist Stock, DV Archive and Rubberball. The collection already encompasses lifestyle, business, landscapes, wildlife, health, science and archival content and we plan to expand further.  We have a constant stream of new and exciting content being added daily and we intend for Alamy to have the widest and most comprehensive video stock archive available.

‘The demand for video has seen a tremendous increase in recent years. Driven by the need for rich media content for online and integrated marketing campaigns, e-books, websites, blogs, micro blogging sites and responding to society's need for visual input, video is now an integral part of our lives. We now live and learn in a world full of visual, animated and aural inputs. And the old world order of printed text on a page is no longer the best way to captivate media consumers. We are now engaging the iPad generation with a medium they embrace. Video can make information fun, stimulating and memorable in a way that text often cannot’.

Available in the UK from today at and rolling out to the US and all remaining territories in the coming weeks.

See our brand new video showcase.

A pioneer in stock photography
Founded in 1999, Alamy revolutionised stock photography by creating the world’s first open, unedited collection of images. With over 30 million images Alamy is the world's largest independent agency for news, stock and video imagery.  It supplies thousands of designers, marketing departments, news desks, and publishers with imagery produced by the best professional and amateur contributors around.

Alamy provides the most comprehensive choice of imagery, supported by excellent customer service and a fast and simple online experience. Alamy is proud of its fair and ethical business model. It aims to be the first port of call for buyers and suppliers of imagery. It has a friendly and helpful approach. And it shares the rewards with its suppliers with fairness and transparency. Alamy’s business is underpinned by a philanthropic ethos.

See about Alamy for more information.

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