Monday, October 22, 2012

Alamy shines a light on its creative imagery

October 22, 2012 - After growing its business as a significant provider of editorial imagery to the publishing world, stock photo agency Alamy has announced that it is now also focusing on its creative collection.

Since it was established as the enfant terrible of the stock image world over 10 years ago Alamy has built up a reputation as a supplier of a comprehensive editorial collection of images. But it acknowledges that while this collection has been widely used by the publishing and editorial worlds it has not always met the needs of the more creative industries.

As James West, CEO and founder of Alamy said, “Occasionally we’ve managed to supply those in the creative industries with unique and quirky imagery that they need but this has never been our mainstay. We have not made it easy for our customers to find the creative imagery that we’ve always had. So we are changing things.” 
Alamy has developed a fast, simple and intuitive search interface with brand new sort ‘buttons’ of ‘relevant’, ‘new’ and’ best of’ to help quickly bring to the fore, the more creative images. These images have been handpicked and curated by Alamy experts and have been identified on an image by image basis for their "wow factor" and commercial appeal.

James West went on to say that, “Alamy has creative content that rivals the best in the industry.”
He also hinted that some more changes are in the pipeline for the Alamy brand and website.

A pioneer in stock photography

Founded in 1999, Alamy revolutionised stock photography by creating the world’s first open, unedited collection of images. With over 30 million images Alamy is the world's largest independent agency for news, stock and video imagery. It supplies thousands of designers, marketing departments, news desks, and publishers with imagery produced by the best professional and amateur contributors around.

Alamy provides the most comprehensive choice of imagery, supported by excellent customer service and a fast and simple online experience. Alamy is proud of its fair and ethical business model. It aims to be the first port of call for buyers and suppliers of imagery. It has a friendly and helpful approach. And it shares the rewards with its suppliers with fairness and transparency. Alamy’s business is underpinned by a philanthropic ethos.

See about Alamy for more information.

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