Wednesday, April 21, 2010
SEATTLE, April 21 /PRNewswire/ -- Corbis Images (www.corbisimages.com), a leading visual media provider for the creative community, today announced that it is making nearly its entire premium-quality collection available in new, simple Web and mobile resolution file sizes that can be licensed for as little as five dollars. The new affordable file sizes are designed specifically for use on web sites and in applications and mobile publications for computer tablets and mobile devices such as the Apple® iPad™ and iPhone®.
According to research by online ad research group Dynamic Logic, quality online creative is critical to the success of digital advertising campaigns. The research reveals that creative quality is 50% to 75% responsible for the success or failure of digital campaigns.
"There is no doubt that online ads could be far more effective and that outstanding photography and illustrations could certainly make a real difference," said Daniele Fiandaca, Founder of Creative Social and former European Chief Executive of Profero, a leading global digital ad agency. "Corbis is recognized for having an incredible collection of stock photos and illustrations, and it's fantastic that the design community is now able to license them so affordably."
Corbis Images' Web and Mobile images are priced according to pixel size, license model and price tier. For royalty free (RF) images, Corbis Images is offering one simple 400 pixel file size ranging from $5 to $20. For rights-managed images (RM), Corbis Images is offering two files sizes – 400 and 600 pixels – with prices ranging from $15 to $60. Creatives can now use Corbis Images' award-winning creative and editorial imagery collections in their smallest web and mobile uses with minimal manipulation or resizing, for an affordable price. The Web and Mobile resolution files sizes continue to offer customers indemnification and high levels of rights control.
"Creative and media professionals no longer have to settle for lower quality stock photos or illustrations when creating ad creative or publishing on the web or for mobile applications," said Rajiv Jain, CTO and SVP/GM of CorbisImages.com. "Our new web and mobile resolution file sizes of our world-renowned photos and illustrations are the perfect fit at an affordable price, and people now have the opportunity to demonstrate their best creative work online."
Quality, affordable imagery will be specifically relevant for advertising and publishing on emerging mobile devices and tablets. With the instant success of Apple's iPad™, there will be an increase in demand for premium quality images at a low price point, in different sizes and formats, to use in digital magazines, and advertisements.
Demand to use imagery online continues to grow rapidly along with the growth in digital advertising. According to research company Outsell Inc., U.S. advertisers will this year spend more on digital than print advertising for the first time. Spending on Web sites and other digital media will jump 9.6 percent to $119.6 billion, taking 33 percent of the overall advertising market, with print making up 30 percent of the market.
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About Corbis Images
Corbis Images is a leading visual media provider for advertising, marketing and media professionals, providing a comprehensive selection of stock photography and illustration. Corbis' award-winning creative, documentary, archival, fine art, current events and entertainment imagery helps the creative community make distinctive advertising and publishing for web sites, magazines, newspapers, books, television and films. Corbis has offices in North America, Europe, Asia and Australia that serve more than 50 countries.