Tuesday, July 13, 2010
Through this ground-breaking agreement, European Tour and Ryder Cup promoters, sponsors and suppliers will benefit from agreed rights and access to Getty Images’ unrivalled golf content to promote their involvement with their sponsored events, via Getty Images’ bespoke digital asset management solutions. Getty Images has worked with The European Tour in an official capacity since the early 1990s and is recognized as the world’s premier source for golf photography, in both the editorial and commercial space.
This exclusive agreement will also enable The European Tour to access and incorporate Getty Images’ broad golf content into a wide variety of communication tools, including The European Tour website (www.europeantour.com), and the prestigious European Tour Yearbook. The European Tour will also benefit from imagery captured from assignments specifically undertaken by Getty Images, at the request of The European Tour.
Lee Martin, senior vice president, sales Europe & Asia Pacific, Getty Images, commented: “We are delighted to have renewed our agreement as the Official Photographer to The European Tour. Over the last two decades, we have worked extremely closely with The European Tour to capture the very best golf photography to share with the world’s media and our customers. The European Tour is a tremendous success, taking top-class golf to all four corners of the world, and Getty Images is very proud to be an integral part of it.”
Mitchell Platts, Director of Public Relations and Corporate Affairs, European Tour, said: “This extended and enhanced contract further strengthens the Tour’s long and successful partnership with Getty Images and provides valuable and increased opportunities to support our family of sponsors and promoters. Getty Images offer a team of people who are well versed in covering golf and are well known and respected by the Players, Promoters and Sponsors. The quality and consistency of their work is first class.”
About Getty Images
Getty Images is a leading creator and distributor of still imagery, footage and multimedia products, as well as a recognized provider of other forms of premium digital content, including music. Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and websites. Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life.
About the European Tour
The European Tour is committed to celebrating the game of golf, from the origins of the professional game – building a proud history of achievement, sportsmanship and integrity – to showcasing our diverse global talent and rich landscapes. The European Tour’s innovative approach enables us to embrace the world, combining championships of tradition with new tournaments in the cities and countries of the future.