Editorial only images are covered by a licensing agreement that limits the manner in which they can be used. They are subject to a different, more restrictive set of content guidelines than images used commercially. For example, stock photos containing logos, trademarks, company names, product brands or patented designs cannot be used commercially, where in an editorial context they are perfectly acceptable. Similarly, if a photo containing a recognizable or identifiable person is to be used commercially, a model release is mandatory. For editorial purposes, model releases are generally not required.
“iStock images are already used for editorial purposes around the world,” said Kelly Thompson, COO of iStockphoto. “By offering more editorial images, we are now able to provide a treasure trove of new content that provides real-world representation of the topics a large number of our customers cover. Editorial images also represent a tremendous new opportunity for our contributors.”While any of iStockphoto’s 8 million-plus images may be used for editorial purposes, editorial use only images may not be used for commercial purposes. For this reason, editorial use only images will be distinctly watermarked and visible on the search results page with an orange icon. Those not looking for editorial images will be given an option to filter out editorial use only images from search queries.
Like all iStockphoto files, editorial images will be covered by the company’s legal guarantee protecting customers from intellectual property and privacy disputes.
Pricing and Availability
Editorial use only images are immediately available at www.istockphoto.com and can be purchased using credits, iStockphoto’s currency.
About iStockphoto
iStockphoto offers easy, affordable inspiration with millions of vetted, royalty-free photos, illustrations, video, audio and Flash® files. Using the most advanced search in the business, customers download a file every second from a collection of more than eight million files for business, marketing and personal projects. iStockphoto started in 2000, pioneering the micropayment photography business model, and has become one of the most successful and profitable user-generated content sites in the world. iStockphoto pays out more than $1.7 million weekly in artist royalties. iStockphoto is headquartered in Calgary, Alberta, Canada, and is a wholly-owned subsidiary of Getty Images.
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