NEW
YORK, Nov 17, 2011 (BUSINESS WIRE) -- Business Wire, the global leader in press
release distribution, today announced a promotion with iStockphoto that will
encourage newsmakers to maximize the impact of their announcements through
imagery. The promotion provides Business Wire customers with a 20% discount on
their first purchase of 50 or more iStock credits, which can be redeemed for
images that will ensure news releases receive the attention they deserve.
Over
the past decade, the news release has evolved from a text document used by
organizations to convey news to members of the media into a powerful
communications tool geared toward a variety of audiences including media,
investors, bloggers and customers.
Today
organizations can take advantage of Business Wire's Smart News Release format
to include product photos, executive headshots, video, audio and other types of
content to make it easier than ever for an organization to tell their story and
generate interest from a variety of audiences around the world. The Smart News
Release format also now provides search engine optimization benefits, and makes
news more sharable across a wider variety of channels, broadening its reach and
appeal.
"On
average, a release that includes even a single compelling image is five times
more likely to be clicked online to be viewed than one that only includes
text," said Laura Sturaitis, Executive Vice President of Media Services
and Product Strategy for Business Wire. "As a stock industry leader with a
massive collection of imagery and multimedia content, iStockphoto provides one
of the simplest and most cost-effective ways to illustrate a concept, punch up
a story and make sure it gets seen."
About
iStockphoto
iStockphoto
offers easy, affordable inspiration with millions of vetted, royalty-free
photos, illustrations, video, audio and Flash(R) files. Using the most advanced
search in the business, customers download a file every second from a
collection of more than ten million files for business, marketing and personal
projects. iStockphoto started in 2000, pioneering the micropayment photography
business model, and has become one of the most successful and profitable
user-generated content sites in the world. iStockphoto pays out more than $1.9
million weekly in artist royalties. iStockphoto is headquartered in Calgary,
Alberta, Canada.
About
Business Wire
Business
Wire, a Berkshire Hathaway company, celebrates its 50th anniversary in 2011 as
the global leader in press release distribution and regulatory disclosure.
Public relations and investor relations professionals rely on Business Wire for
both broad-based and targeted market reach. A recognized disclosure service in
the United States, Canada and a dozen European countries, Business Wire handles
XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR and
other systems. Business Wire provides online newsroom hosting and integration
services as well as search engine optimization, mobile distribution and
detailed measurement on every press release. Its patented NX delivery platform
provides simultaneous full-text posting of Business Wire content to news
systems and websites in virtually any country or language. With 31 bureaus
worldwide, Business Wire offers local service and global reach.
1 comment:
Yeah its really the media always look for a big difference of the stock market, either up or down for both the cases the media will try to make smart news headline......... Buy Sell Web sites
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