New York, NEW YORK—March 5, 2013—Getty Images, Inc., a leading creator and distributor of still imagery, video and multimedia products, today announced its presence at the 2013 South by Southwest (SXSW) Festival, March 8-17, in Austin, Texas. Getty Images panels and events will focus on the power of visual content in marketing, media and on social platforms, and the innovative company will elevate the conversation around visual media and its influence on brand communications in the social sphere.
Getty Images will also highlight The Feed by Getty Images, a transformative technology that is shifting how brands communicate content to their fans and followers on social platforms, and one of the brand’s many recent innovations. The Feed is a social integration that leverages Getty Images’ Connect API to match trending and newsworthy topics to visual content that is then pushed to social media platforms. This technology will be on display front-and-center via Getty Images’ website and social channels during SXSW as attendees and virtual participants can follow what is trending on the ground in a visually compelling way through #SXSWGetty.
SXSW attendees are invited to see The Feed in action and participate in a range of Getty Images panels and events, described below. Additionally, Getty Images has developed a customized extension of The Feed dedicated to coverage of SXSW including social media integration at http://sxsw.gettyimages.com.
· Official Getty Images and iStockphoto Exhibition Space, Trade Show,Sunday, March 10, to Wednesday, March 13 – Austin Convention Center, Booth #1407
Visit the official Getty Images and iStockphoto Exhibition Space to see The Feed in action, capturing up-to-the-minute news from SXSW. The space will also feature creative and inspirational visuals – and attendees will be invited to select an image from iStockphoto or Getty Images and take home a poster-size print.
· Film + Interactive Day Stage presented by Getty Images, Interactive Lounge,Friday, March 8, to Tuesday, March 12, 9:30 am to 6:00 pm – Austin Convention Center, Ballroom G
The Film + Interactive Day Stage presented by Getty Images will enable attendees to interact with trending content via The Feed.
· Visual Conversation: Being at The Center of Social, Panel Session,Monday, March 11, from 3:30 pm to 4:30 pm – Austin Convention Center, Ballroom G
Join Getty Images, acclaimed writer Mark Borden and a panel of industry thought leaders for a discussion about how visual content is expanding social media and redefining brand marketing. Panelists will include GE Manager of Digital Marketing Katrina Craigwell; R/GA Creative Director Taras Wayner; deviantART Advertising Sales Vice President Daniel Bornstein; and Getty Images Vice President of Business Development Peter Orlowsky.
· Democratization of Content, Check. So What About Copyright?, Panel Session, Tuesday, March 12, 3:30 pm to 4:30 pm – Austin Convention Center, Ballroom G
GiantSteps Media Technology Strategies President Bill Rosenblatt will lead a discussion about the changing landscape of content democracy and the new reality of intellectual property. The panel will include industry thought leaders including Picscout Co-Founder Offir Gutelzon; deviantART Advisor in Chief Josh Wattles; Gigaom/Paid Content Staff Writer Jeff John Roberts; and Christian L. Castle Attorneys Managing Partner Chris Castle.
· The Rise in Image-Based Marketing, Panel Session, Wednesday, March 13, 11:00 am to 12:00 pm – Austin Convention Center, Room 17A
Moderated by Scott Perry, president of Sperry Media, an expert panel will discuss the rise in image-based marketing and how brands can successfully communicate through content. Panelists will include Getty Images Vice President of Entertainment Partnerships Vince Bannon; Tumblr Music Strategy and Outreach Evangelist Nate Auerbach; Roc Nation Vice President of Digital Marketing Dorothy Hui; and Locker Partner Founder/Owner of Locker Shannon Schlappi.
Getty Images introduced the Connect API at SXSW 2012 and the launch has been integral in creating socially-driven partnerships with brands such as Soundcloud and SparkRebel. At SXSW this year, Getty Images seeks to drive conversation and collaboration around the transformation of brand presence on social media and highlight the rise of visual content sharing behavior. The Feed showcases up-to-the-minute news, sports and entertainment themed timelines on Facebook, hourly trending images on Twitter via @FeedMeGetty and imagery associated with both global and regional trending topics at http://thefeed.gettyimages.com.
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